PUFFILAB / SOLO BUILDER

Independent Product Development, End to End.

I design, code, ship, and iterate. The title animation below is built from multiple Fourier transforms, each stroke reconstructed as dynamic vectors.

What I Build

Practical software with clear business outcomes: internal tools, customer-facing web apps, automation systems, and rapid prototypes that can become production.

Product Thinking

Scope hard, launch early, and improve from real usage. Every feature must justify itself by outcomes.

Engineering

Frontend, backend, data, deployment, monitoring, and maintenance in one coherent delivery flow.

Collaboration

Fast communication, transparent tradeoffs, and predictable execution for founders and small teams.

Case Studies

Representative product work with measurable outcomes across operations and growth funnels.

B2B SaaS / Internal Workflow

Operations Dashboard Rebuild

Redesigned a fragmented ops flow into one dashboard with role-based views, approval routing, and audit history.

  • Cycle Time-38%
  • Manual Errors-52%
  • Launch6 Weeks

Consumer Web App / Growth

Self-Serve Conversion Optimization

Reworked onboarding and payment funnel with guided setup, usage checkpoints, and event-based nudges.

  • Trial to Paid+24%
  • Drop-off-31%
  • Experiments4 Rounds

Client Reviews

"Delivery was fast, but more importantly predictable. We always knew scope, tradeoffs, and next milestones."
Founder, B2B SaaS Startup
"From product decisions to deployment, everything felt like one coherent system instead of outsourced fragments."
Head of Product, Marketplace Team
"Strong engineering plus business judgment. Features shipped with real outcomes, not just tickets closed."
COO, Digital Services Company
"Execution quality stayed high even under tight deadlines. Weekly progress was concrete, and launches were stable from day one."
Founder, AI Productivity Product

Current Focus

Shipping independent experiments, sharing learnings, and refining products in public.

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